Aside from removing “he who shall not be named” from your life completely, you know you could use a blog update to stay relevant.
But they mention how in love you were with your now-ex-husband and that you’re super excited to try out this new Instagram feature called “Reels.”
Your blogs from five years ago still get some traffic…
And when you do, you’ll get:
Search engines want you to have fresh, relevant content, and that doesn’t always mean creating something new. Sometimes, that means refreshing what you already have.
What’s the point of a blog update if they’re still working?
Content that ranks on search engines, not just exists in the depths of their results pages.
More organic traffic from Google, so the right people can find you.
Higher conversions from your blog — letting it actually “do the heavy lifting for you” like it’s supposed to do.
New content to repurpose to other platforms, making content creation easier.
“Her SEO work has already proved to be invaluable, as our site is trending higher than anticipated.”
Kristen Keltz
Targeting a new keyword.
Rewriting SEO metadata.
Writing extra content to boost the word count.
Adding new links.
Fixing broken links.
Swapping out images.
Adding or updating headers.
Improving readability.
Changing the call-to-action.
Indexing so Google knows about the changes.
A blog update might look like:
Well, it depends on how outdated your blogs are! You get to choose eight blogs for me to optimize.
What’s Included?
GET YOUR BLOGS OUT OF 2018 AND INTO THE PRESENT DAY.
The Blog Optimizations Package
The Blog
Optimizations Package
This has been on your to-do list forever, but keeps getting pushed to the side. Hand it over to an expert.
Your blogs aren’t performing how you expect them to (or never did.)
Your call-to-actions don’t match your current offers.
You haven’t touched your blogs in over a year.
Your traffic has dropped or never grew.
Okay cool, that all sounds great. But how do I know if I really need a blog update?
How do I know if I need a blog update?
The Game Plan
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“I knew Eden actually knew her stuff, but having her writing experience and outside view of my business was invaluable.”
Kelly Ryan
Olivia Lawson
“She communicated directly and promptly throughout the process but also worked independently without needing a ton of input from me. All deliverables were well organized, clearly explained, and the strategy itself was exceptional.”
I optimize blogs for both search engines AND your readers. Traffic is great, but conversions matter more.
Results take strategy and time. This blog optimization package is backed by best practices, data, and a strategic approach.
Here's the thing:
Maybe you’ve been burned by an SEO expert in the past who overpromised and underdelivered. Or you’ve already spent tons of time and energy on your blog and haven’t seen any results from it.
What if these blog updates don’t work?
They have SO much potential, but are just sitting there collecting dust — and you know they could be doing better because the topic is fire.
A few strategic updates might be juuuuust what they need to show search engines (and future clients and customers!) that it’s worth reading.
Make those dusty old blogs finally stop coasting and start converting.
Rachel Tindall
“She is great at capturing the feel of my brand, bringing new ideas to the table, and working with me to make sure everything sounds like me.”
Give them the best experience possible, no matter which web page they land on first.
You never know how someone could find your business, and it very well could be from that blog you wrote a hundred years ago. Don’t accidentally misinform your readers and make them question how up-to-date the rest of your business is.
