7 Blogs You Need Before Launching Your New Website

Launching a new website is exciting, but I’m going to add one more thing to your plate before you hit publish.

And that is some blog posts. 

Most web designers and copywriters will include a blog home page in their packages, but not the actual blog posts. An empty blog page gives “beginner” energy, even if you’ve been in business for a while.

You don’t necessarily have to continue blogging (but I encourage you to!), but you should at least have some blogs ready for your new website.

But how many blogs is a good amount to start with? And what should you write about? You’re in the right place 😉

1. The “What You Do” Blog Post

Start with a post that directly talks about a core problem your business solves. This can introduce your expertise while targeting informational searches from people who are looking for a solution but don’t know they need you yet.

Examples:

• What Does a Brand Strategist Do?
• How Does a Wedding Planner Help Couples Plan Their Wedding?
• What Does an SEO Strategist Actually Do?

This also creates an SEO opportunity. In a non-salesy way, you’re explaining what you offer, who needs it, what it involves, and when someone might benefit from it. 

It’s natural to include an internal link to your service page, giving readers a next step and helping search engines discover new pages on your website.

Here’s mine as an example.

2. The “How It Works” Blog Post

Answer the questions someone might have before working with you. Even better, answer questions you’ve been asked before.

Examples:

• What to Expect When Working With a Copywriter
• How Does the Website Design Process Work?
• What Happens During a Business Coaching Session?

Cover the process from the client’s perspective, including what they need to prepare, what happens at each stage, and what the final deliverable looks like.

This type of blog addresses search intent while also helping potential clients understand your process before they ever get on a discovery call, saving both of you time if it doesn’t end up being a good fit.

Here’s an example I wrote.

3. The Beginner’s Guide to Your Topic

Create a comprehensive introductory resource, known as a cornerstone blog, around the main subject you want your website to be known for.

Examples:

• The Beginner’s Guide to Email Marketing
• A Beginner’s Guide to Sustainable Interior Design
• The Complete Guide to Planning a Destination Wedding

I describe cornerstone blogs as a fat daddy resource that directly relates to what you do. It’s significantly longer than other blogs because it’s a broader topic. It’s the “if you read nothing else on my website, read this thing” type of blog.

A cornerstone should link out to other related blogs, resources, or services. It’s like the “hub” of that content pillar.

Over time, you can build out content with the purpose of linking it in your cornerstone blog.

How many cornerstone blogs do I need?

Start with one when you’re launching a new website. Pick the most important thing you want to be known for. Then, you can build one for each blog category or service area you cover. Most businesses have 4-5 cornerstones, and that’s plenty.

Here’s mine if you want to see an example. 

4. The “How to Choose” Post

In addition to searching for solutions, people also search for help deciding which solution is right for them. Help them choose you! 

Examples:

• How to Choose a Wedding Photographer
• How to Choose the Right Marketing Agency for Your Business
• How to Choose a Business Coach

People searching like this are usually further along in the buying process, so you can explain the factors someone should consider without turning the post into a giant sales pitch for your business.

It feels more natural, and readers love it.

Here’s one I wrote!

5. The “X vs. Y” Post

Help your audience understand the difference between two options they’re likely to compare. Again, we’re trying to help them make a decision, hopefully leading to an inquiry.

Examples:

• SEO vs. PPC: Which Is Right for Your Business?
• Copywriter vs. Content Writer: What’s the Difference?
• DIY Website vs. Hiring a Web Designer

Focus on the actual differences, advantages, limitations, and situations where each option makes sense. 

Be honest in these blogs. People want to hear the good, the bad, and the ugly when making a decision and investment.

From an SEO perspective, comparison searches can capture people actively researching their options. If you’re the more convincing offer, they might just go with you!

Read my example here. 

6. The Problem-Solving Post

Think about the frustrating problem your ideal client experiences before they realize they need your service. 

But here’s where a lot of businesses get this wrong: they talk about their services as the solution.

You mean to tell me I just read this entire blog post only to be pitched?!

That’s what your audience is gonna think. It’s annoying and not helpful. 

Instead, give them a small win. If you can solve an immediate need, you instantly become more trustworthy in their eyes. 

THEN you can pitch your services more naturally. You’re telling them they can do something themselves (many entrepreneurs like trying the DIY solution first), then giving them a better option.

Examples:

• Why Isn’t My Website Getting Traffic?
• Why Are My Emails Going to Spam?
• Why Does My Living Room Still Feel Unfinished?

You can also meet potential clients earlier in their research journey. Your audience might not be searching for your service yet. Maybe they’re just searching for a solution to the problem you’re qualified to solve.

Here’s an example I wrote.

7. The “Before You Hire” Post

Create a resource that helps potential clients prepare to invest in your type of service. Here, you can establish your expertise and demonstrate that you understand what clients actually need.

Examples:

• What to Have Ready Before Hiring a Copywriter
• 10 Questions to Ask Before Hiring an SEO Agency
• What to Prepare Before Your Brand Photography Session

Plus, it makes the future onboarding process a little easier. Either they already read this post and understand what they need, or you can send it to them after they sign the contract and save yourself the 1,000th email explaining what you need from them before starting.

Here’s mine as an example.

You Don’t Need 50 Blog Posts to Launch

You don’t need to spend six months blogging before you launch your website. But you also shouldn’t say I’ll start blogging after I launch because we both know you won’t. 

Be strategic about what you publish. A handful of well-planned posts gives your new site a stronger content foundation right from the start. 

If you’re about to launch and you didn’t even think of this, or you’re planning your new website, or you’re a web designer and need a partner to get this done, you already know I’m here for you. 

My blog writing services help you launch your website with confidence.