How to Use Flodesk as a Creative Entrepreneur

When I first started my business, I offered virtual assistant services, including email marketing. I would write, design, and schedule weekly emails for my clients. I’ve used SO many email marketing tools, it’s not even funny. From HubSpot and MailChimp to AWeber and Constant Contact, I’ve had my hands in them all. And I have to say that once I learned how to use Flodesk, I’ll never go back to those other tools.

Flodesk is by far the best email marketing platform I’ve used. If you’ve been searching for an email marketing platform that meets all your needs as a creative entrepreneur, look no further. Flodesk has all the benefits and features you could need.

Why Flodesk is Ideal for Creative Entrepreneurs

I found that other platforms require upgrades to add branding, more subscribers, or automation. This can get outrageously expensive when you add all these features that I think are necessary. 

Add Your Branding

The first thing I love about Flodesk is that it allows you to create aesthetically-pleasing emails that align with your branding. You can add your colors, fonts, social links, and logos to your profile so every time you create a new email, your branding is set up and ready to use.

Price

We always have to make investments in our business, and I think email marketing is a good one. But sometimes, the platform can be really expensive. Not Flodesk! No matter how many subscribers you have, the price stays the same. Trust me when I say that this is a unique feature among email marketing platforms. I find the monthly cost to be very reasonable. 

These are the tiers:

• Free: Forms, landing pages, link in bio
• $35/month billed annually: email marketing
• $24/month billed annually: e-commerce

So if you wanted the whole shebang of what Flodesk has to offer, you would pay no more than $59/month. Show me another platform that offers pricing like this. I’ll wait.

Automation Features

In this blog, I talked a little bit about how I’ve started using automation in my business, and Flodesk is one way I’ve been able to do that. Again, I used to not be able to do this on other platforms because of the price. Now, I can make sure I’m constantly nurturing my audience when they first join my email list.

Constant Updates and Improvements

I appreciate that Flodesk listens to its customers and implements recommendations often. Their most recent update was just a few weeks ago. These were the improvements:

• More flexibility and control with automation
• New integration
• Share forms as QR codes

How to Use Flodesk for Email Marketing

I only have the email marketing Flodesk plan, so I won’t touch on the e-commerce side today. I want to share how I use Flodesk to grow my business.

Audience Segmentation

First, I need to talk about the importance of segmenting your audience. Segmentation is basically a list of subscribers who have performed a certain action. Organizing them this way allows you to send highly targeted messages, which we know tend to perform better because they’re more relevant. 

Here’s more on why segmentation matters:

• Increases Engagement and Conversions
• Reduces Unsubscribes and Spam Complaints
• Improves Customer Experience
• Helps You Make Data-Driven Decisions
• Enables More Effective Automation
• Increases Revenue and ROI

Flodesk makes it super easy to organize your subscribers into segments based on their actions. I have a few important ones:

• Newsletter: My main list that gets all my weekly emails.
• Freebies: I have segments for each of my lead magnets. When someone downloads one (or multiple!), they’ll be added to the corresponding segment.
• Import list: I moved from Mailchimp to Flodesk when I relaunched and rebranded my business in 2024. I kept these people separate from my main list until they agreed to resubscribe under my new business.

You can also create segmentation lists for people who click a specific link in your workflow emails or have low engagement with your emails. There are a lot of possibilities!

Weekly Emails

When I was first learning how to use Flodesk, I started by building a template for my weekly newsletters. My template has all my branding and sections ready to go. It’s super easy to clone and fill in with that week’s content.

I found the builder really easy to use. You can add blocks for text, images, buttons, videos, and more. Once you add the block, you can use a template or fill it in with your own content and design. 

There are so many design options in Flodesk. There’s no chance your emails will look like anyone else’s! (Unless you copy them, but like, don’t?!)

Forms

You can also build forms right in Flodesk! I have a few different types of forms for freebies and my general email sign-up. Most are embedded on my website, like this. It makes the sign-up process seamless. I have one with its own landing page, and I use this on social media to promote my email list. 

Building forms in Flodesk is super simple. I started with a template from Flodesk, edited the form fields, updated my branding, and changed some settings. Then, you can choose the segment to add someone to when they complete the form. 

Automated Workflows

The automated workflows are perfect for freebie downloads. I have everything set up on the backend, so when someone submits their information to download a freebie, they’re added to that segmentation list. When they’re added to the list, they get added to the workflow, which lasts about a week.

My workflow emails give a little more information about me, my business, and my offerings, as well as some tips related to the freebie they downloaded. And, of course, the first email has their freebie! They get a brief introduction to me and my business before they start to receive my newsletters. It helps me set some expectations and show the value I can bring.

I love that this entire process is automated. They’re getting nurtured 24/7, and I don’t have to remember to do anything. I highly recommend utilizing workflows!

Growing Your Email List with Flodesk

Everything works together so well within Flodesk! I’m so happy to have found an email marketing platform that does everything I need it to as a creative entrepreneur. It’s such a relief knowing that automation is running in the background and giving my audience a positive experience. I use the email builder most often, and it’s so easy to use. 

I couldn’t recommend Flodesk more, and I hope you give it a chance! Signing up with my link will give you 50% off your first year! That’s only $210 for an entire year of beautiful emails, landing pages, forms, and automation for your business. I’d say that’s worth it! Sign up for a free trial, and let me know what you think!