Your episodes are absolute fire, buuuut, as of right now, only your mom and bestie listen every week.
Wouldn’t it be nice to expand your reach to people who actually want to buy from you?
When you capitalize on transforming podcast show notes into blogs, your reach can go from “people who’ve known you since birth” to “people who use Google” (AKA literally everyone).
An episode summary is just a few paragraphs describing the episode, meant to be read by listeners on podcast platforms, to help them decide if they’re intrigued by your episode.
Long-form podcast show notes repurposed into blogs have the ability to attract NEW listeners from anywhere on the Internet, and give them a full picture of what you yap about in your episode — making them way more likely to discover you, subscribe to your pod, and maybe eventually even name you their favorite podcaster!
Not if you want to drive more traffic to your website it isn’t.
“But isn’t the episode summary I put in my hosting platform good enough?”
Repurposing your podcast as a blog will get you:
New listeners and subscribers each week
Increased traffic to your website
Online community growth
More online inquiries
She understands blog writing and SEO, and everything she does is spot on. I never have to stress about it—it just gets done! Best investment ever.
Wendy, The Toxin Free(ish) Podcast
There is no better peace of mind as a podcast host than knowing that if I do my job and record a great episode, Eden will take it and make it the most amazing show notes blog.
Long-Form Podcast Show Notes
GET MORE EYES (AND EARS) ON YOUR PODCAST WITH BLOG REPURPOSING
What’s Included:
Your podcast show notes are treated just like a blog. You just have the added bonus of giving people a way to listen AND read the content.
Optimized publishing on your website
Written weekly show notes
Quarterly podcast topic ideas
Keyword research
$1000/month
Google can't listen to audio, but it can read written content.
Apple and Spotify help with discovery inside their own platforms, but Google needs text to understand what your content is about and determine how to rank it in search results.
Without content, search engines have no way of knowing what your episode is about.
And what a shame that would be to potentially lose out on thousands of new listeners.
— every host ever, forgetting to link the thing in the show notes.
“Get the link in the show notes!”
(It’s okay. Everyone does it.)
Plus… no one really reads episode summaries anyway. But people DO read blog posts…
What if, instead of a list of links you mentioned in the episode, you had strategic content on your website around what you talked about, increasing the chances of people actually clicking on those links?
Think freebies, resources, other blogs, your products or services, your email list, social media links, guest information…
Everything can be found on your blog.
That will become your listener’s go-to resource to find more information — AND it will be an easy way for you to update, should you happen to forget to include that one link… again… 😏
Unlike a podcast episode, which stays frozen in time, a blog post can easily be updated whenever you need.
You can add new insights, swap in fresh links, or expand on points as the conversation around your topic grows.
That means even if your episode is suuuuuper old and still talks about how Vine is the most amazing video platform (IYKYK), the blog version can be updated with mentions of TikTok and Instagram Reels to keep it relevant, searchable, and discoverable for new audiences long after it first airs.
Done-For-You Long-Form Podcast Show Notes
A little something extra to enhance your podcast show notes:
Starting at $1,000 / MONTH
1-hour strategy call to brainstorm episode ideas
Optimize and update old blogs that are already on your website
Custom backlink strategy to improve your reach
What’s included:
Written weekly show notes, repurposed from your podcast into a blog post
Quarterly podcast topic ideas
Keyword research
Optimized blog publishing on your website
The Easy 3-Step Process
DISCOVERY CALL
THE BORING STUFF
Keep Recording
All your questions will be answered and we can discuss your podcast schedule.
Keep doing what you’re doing! I’ll take your episodes and turn them into optimized blog posts.
Sign the contract, pay the invoice, and complete a questionnaire to help me understand your brand.
Laila, The Launching Forward with ADHD Podcast
If you are looking for someone who is specialized in copywriting and SEO, can fulfill tasks on time, and is an excellent communicator, look no further. Eden is amazing, and you would be lucky to have her on your team.
Podcast Show Notes in Action
337%
Increase in Organic Traffic
Thousands of people are discovering her podcast and business each month, thanks to the power of long-form podcast show notes.
Wendy rebranded her podcast and website in April 2024, and eight months later, she was seeing a 337% increase in organic monthly traffic to her website.
My client Wendy sells an online course, but primarily earns income from affiliate sales.
Although she markets herself on other platforms, it’s crucial for her to drive organic traffic to her website to increase affiliate income.
I write and post weekly show notes for her, and we’ve seen some amazing results.
Abbey & Courtney, The Duo on Air Podcast
We will not be letting her go anytime soon!
“We know we can 100% depend on her to not only deliver the content, but craft engaging and strategic content for our audience.”
Posting your episode transcript isn’t good enough.
So much more strategy goes into posting show notes than simply downloading the transcript, editing for grammar, and posting it on your website.
Long-form show notes get people on your website and introduce them to your podcast, but the main goal is to increase your listeners each week.
There’s no better way to connect with potential clients than being in their ear every week.
Sorry friend, I wish it were that easy, but no one wants to read a 10,000-word paragraph of ‘ums’ and ‘uhs’ and ‘so, likes’..
Give people multiple ways to consume your content.
(AND GIVE YOURSELF MULTIPLE WAYS TO GROW YOUR COMMUNITY)
We know your topics are amazing, but what if someone prefers to read over listen? Or what if they’re hearing-impaired and have to read to learn new content?
Turn your podcast into a blog to reach more people.
