How Pinterest and Blogging Work Together

I recently started working with a Pinterest manager (hiiii Vineyard Creative Co!) and I can’t wait to start earning more web traffic from Pinterest and blogging. I used Pinterest a little bit with my old business but didn’t have the resources to fully commit to it. I didn’t see much results because I half-assed the effort.

But now that Laurel at Vineyard Creative Co is in control, I’m fully confident that I’ll see results from Pinterest! So today, I want to share why Pinterest and blogging work so well together. In fact, a lot of Pinterest managers won’t work with you if you don’t consistently publish new content on your website (*cough cough* blogs) – otherwise, they wouldn’t have anything to pin! 

So if you’re committed to blogging, Pinterest is a great secondary channel to put effort into.

What’s the Appeal of Pinterest?

Pinterest isn’t just a social media platform, it’s a search engine. Any time you search for something on Pinterest, it uses an algorithm similar to Google’s to produce pins related to that search. The key difference is that it’s a very visual platform. Users click on pins that are related to their search, but also visually appealing. Not only do you need quality content, it also needs to grab the user’s attention visually.

Speaking of Google, did you know your pins can rank on Google? So by pinning, you have a chance to rank on two search engines (Pinterest and Google.) Optimizing pins with relevant keywords increases your chance of ranking.

Pinterest has the longest content lifetime of any social media platform. Pins from years ago can appear in search results, compared to TikTok and Instagram where your content disappears in like five seconds.

What’s the Appeal of Blogging?

Even though Pinterest has a long lifespan, blogging is still longer. It’s a powerful way to build authority and drive traffic. A well-optimized blog helps your business rank higher in search engine results. 

I feel like I talk about the benefits of blogging all the time, so I’m just gonna give you a quick overview here:

• Boosts SEO and organic traffic
• Establishes authority and trust with your audience
• Educates your audience
• Generates qualified leads
• Repurpose content for other platforms
• Long-term results

How Pinterest Drives Blog Traffic

People come to Pinterest to find ideas, tutorials, and inspiration – perfect for blog content. When I search for a recipe, I always end up on a food blogger’s post. I found the website through Pinterest, then engaged with their content by pinning it to a board, making the recipe, leaving a comment, or purchasing from their affiliate links. 

It’s the same idea for service-based businesses. When you create a pin, it links back to one of your blog posts. Because Pinterest users are looking for inspiration or information, they’re more likely to click through to the site for detailed content. And that counts as a new website visitor for you! 

SEO on Pinterest

Before you can rely on Pinterest for consistent website traffic, you need to optimize your profile, boards, and pins. Pinterest uses keywords for search, just like Google. By optimizing pin titles, descriptions, and boards with relevant keywords, your pins can rank higher in Pinterest searches. And as we know, the higher you rank, the more traffic you’ll get. 

Creating a Pinterest and Blogging Strategy

Bulk Up The Blogs

The first step in creating a Pinterest strategy is bulking up your blog content. I’m no Pinterest manager, but I would assume at least eight posts is a good place to start. They will also be pinning your lead magnets, services, and portfolio pages, too. It’s great to have a backlog of blogs for them to start with!

Consistent Publishing Schedule

Next, create a consistent blog publishing schedule. A Pinterest manager needs fresh content consistently to help you reach new people. You want to avoid pinning to the same URL more than once per day because pinning too often to the same one can trip the spam filter.

I typically recommend publishing one blog per week (that’s what I do for my business), but it’s however much you can keep up with. Obviously, the more you post, the more you have to pin and the more chances you have of reaching new people. 

Download my free Blog Content Calendar to hold you accountable and organized!

So it boils down to this: More is better, but do whatever feels comfortable and realistic to you. 

Optimize Blogs for Pinterest

Make sure your blog content keeps them engaged and on your website as long as possible. Include links to other pages on your website throughout the blog and offer ways to stay connected with you (freebies, email list, etc.) 

New Content Ideas

You can use Pinterest analytics to brainstorm new blog content ideas! See which of your pins have performed well and if you can expand on that topic. You can also use Pinterest Trends to see popular topics on Pinterest. If it aligns with your business and blog strategy, consider writing a blog on one of those topics.

Pinterest and Blogging: The Dream Team

Pinterest and blogging should always go together! By combining both strategies, you can boost your online visibility and drive consistent traffic to your website. Start with getting your blog up and running, then put some effort into Pinterest. See what it does for your business! And if you need help with the blogging side, explore my blog writing and strategy services!