How to Identify Your Blog Content Buckets

Content buckets are broad categories to help you organize your blog content. They streamline your content creation process, ensuring a diverse range of topics that align with your brand’s goals and your audience’s interests. 

Do you know what your blog content buckets are? This article will help you identify yours and adjust your blog content if needed. I’ll cover how content buckets improve your SEO, four steps to identify your content buckets, and some FAQs.

What Are Blog Content Buckets?

Blog content buckets, also known as blog categories, are how you group your blogs. They are broad themes that help you categorize your blog content. They act as a framework for your content strategy, guiding what you should write about and ensuring a balanced mix of topics.

The purpose of content categories is to:

• Organize your content
• Ensure a consistent flow of content on a variety of topics
• Align content creation with your goals
• Engage your audience
• Simplify content planning and creation processes

Content buckets make it easier to plan your blog content calendar by ensuring a mix of different topics. You don’t want to write about the same thing all the time – your audience will get bored! The categorization of your blogs helps you write on various topics related to your business.

Content Categories Improve SEO

Did you know that your content buckets will improve your SEO? By identifying your blog categories on your website, you can optimize those category pages with targeted keywords. So your blog category pages have a chance to rank higher in search results, the same as your individual blog posts. 

Regularly producing content on specific topics helps establish your authority in those areas. You’re telling search engines the topics and categories you’re an expert in. 

They also improve user experience. By categorizing your content, you’re helping people find what they need faster. Search engines love to see that!

4 Steps to Identify Your Blog Content Buckets

Need help identifying your blog categories? Follow these four steps to get started.

Analyze Your Audience

Understand the needs, preferences, and pain points of your audience. What topics do you need to educate them on and what are they interested in learning more about?

Define Your Goals

Determine what you want to achieve with your content. For service providers, the goal of blogs is to nurture your audience to the point of taking action to inquire about your services. For e-commerce, you probably want to sell your online products. Your goals will help you determine the optimal content buckets.

Audit Existing Content or Brainstorm Key Topics

If you already have an active blog, this step will be super easy. Review your existing content and note any patterns to the topics you write about. List all your current blog posts and categorize them by topic. You might end up with 20 topics but from there, you can broaden them to fit just a few main categories. 

If you don’t have a blog yet, think about some big ideas related to what you will want to write about. Identify broad themes relevant to your industry and audience. 

Keyword Research

For each content bucket/category page, you can identify a target keyword. Keyword research can help you name your content buckets. For example, maybe you identified a content bucket as Marketing. Keyword research might tell you that Marketing Tips or Marketing Strategies is a better keyword to target. 

My Blog Content Buckets

I’ll use myself as an example! These are my content categories:

• Blogging
• SEO
• Entrepreneurship
• Community

I’m specialized as a blog writer, so I write a lot of content about blogging and SEO. I sometimes give more generic business tips, which fall under Entrepreneurship. I plan to write more blogs under Community to feature other businesses I’ve worked with. 

You don’t have to overthink your content buckets. Start with a few big ideas based on the content you already have. You can change your categories later on if needed.

FAQs About Content Buckets

How many buckets do I need?

Depending on your business and niche, I recommend 3-5 content buckets. They should be broad enough to cover the majority of your blogs. Some industries (recipe development, finance, tech, etc.) may require more content buckets. 

Can content buckets change over time?

Yes! Review and update your buckets based on audience feedback, industry trends, and changes in your business goals. Audit them once a year to ensure they still align with your business goals.

How do I keep track of my content categories?

I love using Airtable to plan my blog content and manage my categories. You can download my blog content calendar template for free and use it to plan and track your content. Your content calendar should have a balanced mix of posts from each bucket.

Can a blog post fall into multiple content buckets?

Yes, a single post can belong to multiple buckets if it covers multiple themes. You will have to pick a primary category, but it’s okay to add the post to multiple buckets.

At the end of the day, there’s no wrong answer to the content buckets you choose. As long as it makes sense for your business and audience, go with what feels right! My Blog Strategy package helps creative entrepreneurs identify their blog categories, blog topics under each category, and keywords to go along with them. It gives you everything you need to optimize your blog. Inquire today!