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I think you know what I’m going to say… DUH! But honestly though, I believe any business can benefit from a blog. My clients and I have seen great success in publishing consistent, high-quality blogs. Don’t just take my word for it. Let’s talk about why a blog marketing strategy is right for your business and how to decide if now is the right time to commit.
Blog marketing involves producing high-quality, relevant, and engaging blog posts that provide value to your target audience. Creating and sharing valuable content on a blog attracts, engages, and converts readers into clients. It’s a key part of your holistic digital marketing strategy.
There are tons of benefits to a blog marketing strategy. This blog goes into detail about it, but here’s a brief overview of some of the benefits you’re likely to see from maintaining a blog:
A blog marketing strategy should align with your overall business strategy and goals. Luckily, it hits a lot of goals business owners have.
A well-executed blog can support a wide range of business goals. By aligning blog content with your business goals, you can maximize the impact of your blog marketing strategy.
The key to a successful blog marketing strategy is to stay consistent with it. I know it can be hard to carve out time to research, write, and post blogs. Pick a schedule that works for you. Ideally, it should be once a week. Once a month is the minimum. Just remember – the more high-quality content you put out, the more you’ll see the benefits of your strategy.
Next, think about whether you or someone on your team has the necessary writing, SEO, and marketing skills to handle maintaining your blog. Not to mention, do you have the time to maintain a blog content schedule?
If not, you can outsource it. For example, in my blog writing package, I do everything it takes to have a successful blog marketing strategy. From researching, writing, optimizing, publishing, and measuring, my clients are 99% hands-off.
Blogging is a long-term strategy. You probably won’t see much results after publishing your first post, but the strategy builds upon itself. The more content you have, the more chances you have to rank on search engines for new keywords. Blogging is a time commitment, but it’s so worth it.
Once you’ve implemented a blog strategy, you need to measure the success of your efforts. Gotta make sure it’s paying off! I look at analytics every quarter. Any more than that and I don’t typically see significant results. As I said, blogging is a long-term strategy, so it can take some time to see results.
These are some key metrics to pay attention to:
Luckily, there are some tools you can use to track and analyze blog performance. These are my favorites:
Part of a blog marketing strategy is regularly updating and optimizing your blog content. The blogs will live on the Internet forever, but you can always tweak them to keep them relevant. Check old blogs for outdated stats, tips, etc. SEO algorithms change all the time so it’s worthwhile to update blogs after a core algorithm update.
So, are you ready to commit to a blog marketing strategy? I know I’m a little biased because I’m a blog writer, but myself and my clients have seen great success from committing to a strategy and staying consistent with it.
Evaluate your business with the points I made in this blog and decide if a blog marketing strategy is right for you. If you decide yes (YAY!) and want help getting started, check out my blog packages. I have something for everyone.
Fill out my contact form and let’s chat about your business goals and the best blog package for your business.
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