Is Blogging Dead? Addressing The Effect of AI in Search

You’ve probably asked yourself, “Is blogging dead?”, especially with the rise of AI-generated content. When a drastic change like this happens, it’s natural to feel a little confused and worried. Change is tough! And let’s be honest – does anyone actually like change? 

But change is part of life, and we just have to be flexible and go with it. Even though blogging will look a little different now, AI hasn’t affected its necessary role in your marketing strategy.

Even AI Overviews will tell you blogging isn’t dead!

Let’s chat about why you might think blogging isn’t worth it, why it actually is, and how you can adjust your strategy to compensate for AI’s changes in the industry.

Key Takeaways:

• Why people assume blogging isn’t a relevant strategy anymore
• How AI is changing search and your SEO strategy
• Reasons blogging still matters even with AI
• Ways you can adapt your blog strategy with this new search experience

Why People Think Blogging Is Dead

Is blogging dead? A lot of business owners seem to think so, but I personally don’t. And SEO experts don’t think so, either! So why do people think blogging is irrelevant?

AI In Search

Some people are beginning to think that blogging isn’t worth it anymore because of the rise of AI in search. The first thing you see when you search for something is an AI Overview answer. You have to scroll for organic search results now; many users aren’t taking the time to do that. They get everything they need to know from the AI Overview answer. Because of this, a lot of entrepreneurs are seeing a decrease in organic search impressions and clicks. 

Higher Competition

It’s also more competitive to get to the top of search results. You have to compete with AI overviews, paid ads, featured snippets, and organic listings. There is very limited space to get featured.

AI-Written Content

There’s also the debate about using AI-written content for blogging. I personally never copy and paste content from AI. I use AI for outlining blogs, but I don’t use its exact sentences. Unfortunately, businesses are using AI-written content as a shortcut for their content strategy by asking AI to write entire blogs for them and publishing them with minimal edits. 

Please don’t do this. It actually doesn’t benefit you or your audience. And Google has been going through a big clean-up process to get all these low-quality pages removed from search results. It’s a better use of your time to write a high-quality post that your audience actually wants to read.

How AI Is Changing Search

That said, AI is changing the way people search, which affects your SEO and content strategy. You should use strategies that appeal to traditional search results and now AI search results.

Zero-Click Searches

People are finding what they need without clicking a link. Zero-click searches are nothing new. We’ve had featured snippets and knowledge panels for a long time. 

Increased Focus on EEAT

Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) are more important now than ever. Unique and valuable content with personal experience is more likely to perform well.

Keywords Are Changing

What do you type in a search in ChatGPT or another AI tool? It’s usually long-form sentences or questions, sometimes even a full paragraph, to get the answer you want! It’s not just a single keyword or phrase, although those are still important for the organic search side of ranking.

Why Blogging Still Matters in the AI Era

Many business owners are asking, “Is blogging dead in 2025?” The data says otherwise.

• Of all the content types that rank on Google, 64% are blogs (Neil Patel)
• Companies that produce blogs receive 67% more leads than those that do not (DemandMetric)
• 53% of businesses get their overall web traffic from organic search (BrightEdge)
• 77% of internet users regularly read blogs (BloggingWizard)

Soooo, yes, blogs are still relevant and worth your time to create. Here’s why.

AI Learns From Your Content

This is a huge opportunity for us. AI tools are trained from blog posts and web pages WE publish. As you can see in the screenshot below, the right-hand column lists all the places the AI Overview got its information from. Then, it links to the source under each point it makes.

It NEEDS us in order to provide answers to search queries. If you write high-quality content with a lot of valuable information, you could be cited in AI answers. AI isn’t going to replace you because it needs you.

Blogs Appeal to Humans

You’re still writing for your audience. AI only changes how your audience finds your content. A high-quality blog builds credibility with your audience and teaches them something new. That might be the thing that convinces them to inquire with you!

Owned Content

Everything you publish on your website is yours. It’s your home base for content and all the resources you provide your audience. It won’t suddenly disappear like a social media platform could (RIP Vine and Myspace.)

How to Future-Proof Your Blog Strategy

So, how can you adapt your blog strategy to stay relevant? Based on feedback from SEO experts and search engines, I’ve decided to try these things. I don’t know if these will work, so I’m not necessarily suggesting that you use these exact strategies. But I hope you begin to see how you may need to change your blog and SEO strategy to compete.

Use Personal Insights

Personal insights are amazing for user experience and engagement. People relate to stories, failures, challenges, successes, and lessons learned more than a list of tips. Original and unique insights, opinions, and experiences are less likely to be summarized by AI and can make you stand out.

Optimize Old Posts

I’m going through old posts (especially the ones that already perform well) and optimizing them. Here’s exactly what I look for when updating old posts. I will also start adding personal anecdotes to support EEAT’s best practices.

Include FAQs

I’ve started including FAQ sections at the bottom of each blog post. AI-driven search is designed to understand questions, not keywords. FAQs mirror this search style, which *supposedly* increases your chances of your content being featured as a resource in AI answers. Short and sweet answers are also more likely to be pulled into featured snippets and People Also Ask boxes.

Add Key Takeaways

I’ve also started including a section for key takeaways at the top of each blog post for similar reasons. People want short and quick answers to questions. I’m immediately setting an expectation of what they’ll get out of this article. It also improves crawlability and context for search engines. They learn your content faster, which helps you get featured in search results faster.

Is Blogging Dead? Nope!

Blogging is alive and well! We still don’t 100% know what search will look like with AI. Search engines are actively testing new platforms, and SEO experts are trying new strategies to compete. This is the time to be flexible and adaptable with your SEO strategy and try some new things to see what works for you. I’m not sure if the things I’m testing will work out or not. All I know is that I need to do something different to earn new traffic to my website from search results.

FAQs About Ranking With Blogs

Will AI replace bloggers and content writers?

No, it needs us to create content to reference in its answers. We offer unique perspectives and experiences that AI can’t create.

Can AI-generated content hurt my search rankings?

Potentially. I never recommend using AI’s exact wording, but you can use it for ideas. Just make sure the content you post is valuable and specific.

How do I measure blogging success if traffic drops due to AI summaries?

Look at metrics like time on the page, email signups, backlinks, and conversions. Remember, your blog serves other purposes, too, like building trust with your audience and giving them valuable resources.