How to Give a Painless Blog UX

Have you ever searched for an answer on Google and landed on a blog post that was just painful to read? Ads were popping up every 5 seconds, the content was just one huge block of text, you couldn’t find what you were looking for… You experienced a bad blog UX (user experience). It probably made you never want to visit that website again.

We don’t want to provide that kind of experience to our audience!

Giving people a positive experience with your blog keeps them coming back for more. And that’s exactly what we want. Here’s how you can do it.

Key Takeaways:

• A short explanation of what blog UX is
• Why blog UX is important
• A few ways to improve your blog user experience

What is Blog UX?

Blog UX (user experience) refers to how visitors interact with your blog, including navigation and readability, as well as design and accessibility. A good UX keeps readers engaged, reduces bounce rates, and encourages actions like subscribing, sharing, or making a purchase.

It also ensures people find what they need quickly. You’re providing an answer, teaching them something, and maybe even giving them information they didn’t know they needed.

Why Blog UX Is Important

Most people will interact with your brand without ever talking to you. Whether they find you on social media or Google, they are engaging with your business. You probably won’t know who they are until they take another action, like signing up for your email list or submitting a contact form.

So, how can you make sure they walk away thinking positively about your brand without ever interacting with them directly?

Make your website easy to navigate.

It should be painfully obvious where important sections of your website are, like your services page, blog, and contact page. And if it isn’t a main page, link it naturally throughout your content so people can easily find it.

Internal linking to resources such as freebies, relevant blogs, and other offers helps users stay engaged with your brand. They explore what else you have to offer without having to search your entire website. You’ve already provided the link for them!

How can I make my blog easy to navigate?

• Use a clear menu with categories or tags.
• Include a search bar so readers can quickly find topics.
• Add “related posts” at the end of the blog to guide users to more content.

Pages load quickly.

I’m sure you’ve heard by now that pages need to load in under 2.5 seconds to keep users on your website. Anything that takes longer will frustrate users and cause them to leave your website.

Optimizing images, using lightweight themes, and reducing unnecessary scripts can improve load times. Use PageSpeed Insights to identify what’s slowing down your website and fix it to improve the user experience.

Fix broken links.

A link changes or a page is removed, resulting in a 404 error. 404-page errors happen, but you should try your best to prevent them. Page errors are frustrating and give the business a negative impression.

Use Broken Link Check to find and fix broken links on your website.

Answer their questions.

You know how you should know your audience better than they know themselves? Answer their common questions before they have a chance to ask! Use FAQs, freebies, videos, or regular website content to show how much you understand them.

Automate your processes.

Let’s say they reach out to inquire about your services. The entire process should impress them with how easy everything is. They haven’t been waiting for your response for a week, and they aren’t wondering if you got their message.

Instead, the process is thoroughly explained, and you communicate effectively to reassure them that you are trustworthy. You do this through automation! I talk more about automation and processes in this blog.

Audit Your Blog User Experience Today

There are so many ways you can give a painless experience to your audience. Think about what you would expect from a brand when you’re first introduced to it. What would impress you about their website/brand? What would turn you off from working with them?

Giving someone the best blog UX can be the difference between booking a new client and never meeting them!

And if this is an area where you could use some guidance, let’s chat! All the blogs I write for clients are focused on providing the best experience for any reader who lands on the page.

Explore my blog writing services.

FAQs About Blog UX