Copywriting Course Review: Site Series with Between the Lines Copy

I’ve followed Sara at Between the Lines Copy for almost my entire entrepreneurial journey. We even worked together for a short time in 2021 and again in 2025!

I look up to her as a leader in the copywriting space. Sara is a master of words and relating to people. She has a loyal and engaging fanbase, something every entrepreneur strives to have.

So when I was relaunching my business in early 2024, I knew I needed to take Site Series, her website copywriting course. I had already decided to offer blog writing and SEO services. I had previously taken Duo Collective’s SEO on Tap course so I had the SEO background, but I wanted to learn how to write my website copy. I knew more went into it than writing about my offers. There are important strategies to convince your audience to work with you. The blog writing chapter was just a bonus 😉

I learned all that and more in Site Series. I wouldn’t hesitate to recommend the course to, really, any business owner, but specifically web designers and copywriters. 

UPDATE: I recently completed her 3-month mentorship program for copywriters, Success Story. I have some thoughts about that at the end, too!

Key Takeaways:

• Course structure and what you’ll learn
• Sara’s teaching style
• Results I got after taking the DIY copywriting course
• Pricing information
• My experience taking Success Story

Site Series Copywriting Course Structure and Content

Let’s talk about what you’ll actually learn in Site Series. I came into the course already offering blog writing services so I had a decent understanding of writing foundations. Chapter 1 was a refresher for me (but I still learned a few things!) Chapter 2 was also a little refresher from SEO on Tap. 

I learned the most in chapters 3-6. It has SO many videos (75 last time I counted!) and is basically a step-by-step walkthrough to write your website. This is worth the price alone.

Here is a breakdown of the course content:

• Chapter 0: Discover Your Brand Personality
• Chapter 1: Master the Copywriting Basics
• Chapter 2: Your Easy Guide to Search Engine Optimization
• Chapter 3: Draft Your Homepage
• Chapter 4: Draft Your About Page
• Chapter 5: Draft Your Services Page
• Chapter 6: Draft Your Contact Page
• Chapter 7: Launch Your Site with Confidence

You’ll learn the exact steps to writing your website copy. No fluff, just an actionable to-do list to actually get it done and launched.

Sara’s Teaching Style

Sara is very engaging in her videos, so they were easy to binge-watch. I finished chapters 0, 1, and 2, the three biggest lessons, in about a month.

I spent 1-2 hours after work every day watching her videos and then doing the homework. This method worked well for me. I watched the video on how to do something, then did it myself for my new website. 

She also provides TONS of examples throughout the course. No matter your industry, business size, service provider, or e-commerce, she has an example for you. I liked this about the copywriting course; sometimes one example wouldn’t resonate with me, but the next one clicked. 

Sara cuts out the crap. She doesn’t fluff topics for the sake of making a longer video (she is a self-proclaimed yapper.) She doesn’t stay surface-level, either. You’re getting details on details on details (with a few tangents thrown in 😂) 

I’ve followed Sara on Instagram and have been on her email list for years. It gave me a good idea of what her teaching style would be like before enrolling in Site Series.

If this is the first you’re hearing of Sara at Between the Lines Copy, check out her free resources! 

Copywriting Course Results

Well, obviously I have a website that I wrote, so that’s cool. I had previously DIY’d my old website and looking back at that copy compared to now… yikes.

Site Series made me more confident in my business and offerings. I didn’t wing it this time. There was a strategy behind my website and how I was talking to my audience. 

I invest a lot of time in SEO for my website. Writing weekly blogs, constantly monitoring my analytics, implementing a backlink strategy… Since I was starting over with no authority with Google, I knew this was a key piece to my business’s growth. Her SEO module gave me new strategic ideas to grow my business and make sure my website is set up for success. 

Pricing and Value

It’s definitely an investment that you should consider before jumping into. Be confident you’ll actually take the copywriting course and implement what you learn (unlike me SEVERAL times before this – I cringe at my bad business investments.) 

You’ll also learn how to write all these pages:

• Links
• Resources
• Confirmation
• Coming Soon
• Subscribe
• Freebie
• One-Pager Website

Site Series is packed with value. As long as you can commit, you won’t regret this investment. 

Success Story Experience

Success Story was another amazing investment in my business (basically, I’m a fan of anything Sara creates and WILL be purchasing it.) It’s a group mentorship program for copywriters.

As a blog writer, I wasn’t sure if it would be relevant to me since I don’t write website copy, but I can confirm it was 100% valuable. She completely customizes each Success Story cohort to the people in it in that round. You’re guaranteed to get all your questions answered and spend time learning exactly what you want to learn about.

If you offer any sort of copywriting services (blogging, email marketing, sales pages, website copy, etc.) you need to enroll in Success Story.

Here’s what’s included:

• Bi-weekly group coaching sessions
• 2 1-hour 1:1 strategy calls with Sara
• Website copy and SEO audit
• Unlimited copy reviews of anything you write (for clients or yourself)
• 24/7 Slack support
• Resource dashboard

I took advantage of as much as I could in the 3-month timeframe. I sent her so many blogs, emails, and sales pages to review. I spoke up and asked for advice tailored to my business. I asked her advice on so many parts of my business (pricing, packages, website layout, client experience, etc.) Literally nothing is off the table with Sara, which is one of the things I love about Success Story.

A few of the wins I achieved while in this program are:

• Had two amazing calls to talk about partnership opportunities
• Booked 5 new clients
• Booked 3 white-label projects
• Wrote a guest blog for my first blog swap
• Wrote 5 new sales pages for my website
• Added new add-on offers to my proposals
• Got paid an affiliate sale

All of those wins make Success Story 100% worth it. I would have paid off the investment by booking two new clients, but I ended up booking 5!

Ready to Take Site Series or Success Story?

Every business needs a website. You could pay a website copywriter to write it for you, or you can take Site Series and DIY it. I went the DIY route to save a little money and enhance my skills for my new offerings.

If you’re ready to take the next step in your entrepreneurial journey, Success Story is the program for you.

So, what’s your choice?

Enroll in Site Series or Success Story

If you have any questions about Site Series or Success Story, feel free to DM me on Instagram! I’d love to chat with you!

FAQs About Taking a Copywriting Course or Mentorship Program