Why You Should Always Use Calls-to-Action in Your Blogs

You’ve probably heard how important strong calls-to-action (CTAs) are for your blogs. They tell your audience what to do after reading the post.

Do you want them to click on a link to your services, visit your Instagram account, or book a discovery call? You can somewhat control the next steps of someone looking at your content.

Making the steps clear and relevant will help people discover more of your content, learn more about you, and hopefully, eventually inquire about your services (assuming they’re a good fit!)

So let’s chat more about CTAs:

• What they are
• Where to put them
• Some ideas of what to link to

Why are Calls-to-Action Important?

Calls-to-action are crucial to your overall digital marketing strategy. You want to provide value to your audience, but you also want to give them the option to continue engaging with you.

Keep them hooked.

If you don’t provide a CTA, they will consume the content, then leave. They got what they needed, but you didn’t get anything in return.

Or maybe they DIDN’T get what they needed and went to look somewhere else, but you had it somewhere else on your website. They aren’t going to take the time to search, so it’s up to you to make other resources easy to find.

CTAs Provide a Clear Client Journey

Think of CTAs as the next steps. What is the next step you want someone to take after reading a blog post?

This circles back to your blog strategy.

• What is the purpose of the content you’re putting out into the world?
• What do you want the result to be?

Know your strategy before creating content. That way, you know the actions you want someone to take after consuming your content.

Blogs are excellent ways to provide valuable content that relates to what you offer. I write blogs that relate to my services, or an adjacent industry, hoping the result will be that small business owners reach out to me about my services.

Since my goal is to book more clients, I provide links to learn more about what I offer. It allows me to say, “If this topic interests you, learn more about how I can support your business or reach out to me to chat.”

I’m doing a few things with this strategy.

1. I’m establishing myself as an expert in blog writing and SEO. I want my audience to know that I’m capable of providing these services, and I know what I’m talking about.
2. I’m allowing people to learn more about what I can do for them.
3. I’m providing value. Who doesn’t like free content? I want to be a resource that people rely on for valuable content.
4. I’m showing my skills and what you can expect from working with me. My blog page is also a portfolio!

7 Types of CTAs to Add to Your Blog

CTAs can be a variety of things. I offer blog writing services, but sometimes, a CTA to inquire about my services doesn’t fit the content I’m writing about. So what are some other things you can reference or talk about besides your services?

• Freebies (quiz, template, checklist)
• Social media accounts
• Email list
• Strategy calls
• Other relevant blogs
• Products / shop page
• Webinar registration

There are SO many things you can use as a CTA. If my services don’t fit the content, I usually ask readers to subscribe to my email list. That way, I can continue to nurture and connect with them.

What CTAs Can Look Like

You might think a CTA has to be a hyperlink and most often, it is. But that isn’t your only option. Here are some other ways to make your CTAs stand out:

• Create a clickable graphic
• Add a button (this is super easy to do in WordPress!)
• Embed a video, podcast, or social media post

Where to Put CTAs in Your Blogs

CTAs don’t just have to be at the end of your blog post. They can be included throughout the content wherever they’re relevant.

I hyperlink other blogs all throughout my content (also known as internal linking.) If someone wants to learn more about a topic as they’re reading, they can click into that blog post and continue consuming content.

I might mention something in a blog that relates to a freebie I have. I’ll usually insert a graphic as a subtle hint that I have something useful available for free. Readers who already know what they need can take action right away without scrolling through the entire article.

But, of course, the final CTA at the end is usually the highest-converting placement. By this point, readers have read everything you have to say and are more likely to be ready for another step.

This is when you need a strong CTA, such as reviewing your packages or inquiring about your services. A strong final CTA removes guesswork and makes the next step feel easy.

Turn Readers into Clients with the Right CTA

Calls-to-action can be used in a variety of ways. It all depends on your strategy and business. Think about the purpose of what you’re posting and the action you want someone to take from it. How will this content benefit consumers and your business? Think about how you would answer these questions, and you’re bound to see results.

You didn’t think I’d forget a CTA, did you? If you need help with blog writing or strategy, take a look at my blog writing services. In my full service package, I completely take over your blog and part of that is making sure your calls-to-action make sense. Connect with me today to get started!

FAQs About Calls-to-Action in Blogs