What It’s Like Being an Introverted Entrepreneur

I consider myself an extroverted introvert. Like, on the scale of being so shy I can’t speak to anyone I don’t know, and barely to those I do, to I will attend every social gathering I’m invited to and chat your ear off for six hours, I’m in the middle, slightly on the introverted side. I get energy from being alone. 

I was incredibly shy through high school. If I was called on in class, my cheeks would turn bright red from all the eyes on me, and I’d stumble over my words. The only reason I’m a little extroverted now is because I recruited for my sorority for three years. Talking to 50+ shy freshmen girls for three days straight was a STRUGGLE, but it taught me some valuable lessons.

Anyway, I’m not here to rant about sorority life (but, like, DM me if you wanna chat about it). I’m here to talk about what it’s like being an introverted entrepreneur. I have some hot takes about introversion that you might find interesting, even if you’re an extrovert. 

So, let’s get into it.

Imposter Syndrome as Introverts

Everyone struggles with imposter syndrome, but I think introverts have it the worst. You think there’s always something more you could be doing. You hear reels and videos are the only way to reach your audience on social media, but being on camera is scary for you. You write this entire script, try to memorize it, and record the 30-second reel, only to sound robotic. You think, “Whelp, that’s as good as it’s gonna get,” so you post it. And only your mom likes the post.

Not me over here saying ‘you’ when this was actually me. There are several examples of this if you go back far enough on my Instagram.

Extroverts have no problem with putting themselves out there. They can chat with strangers, make hundreds of videos, do webinars and podcasts, and collaborations seem to just fall in their laps… And they seem SO successful in their business. How could they not be? Everyone loves them.

I constantly compare myself to extroverts on the internet. It feels like extroversion is the only way to get new clients. You have to get people to like you quickly, and extroverts are just so good at attracting people to them. 

But guess what? An introverted entrepreneur can be great at that, too, just in a different way. My blogs have so much personality that you can read my tone of voice. You can relate to me, and I didn’t talk to you. I didn’t record a video for you. I simply spoke from my heart. And it comes through the screen (that’s the hope, at least. You can let me know if you disagree.)

An introverted entrepreneur shouldn’t feel like they HAVE to do something to be successful. I think it’s important to challenge yourself, but that doesn’t mean doing something that makes you feel icky. If you’ve given reels a good go and still dread making them and can’t get inspired, try a different form of content. Work with your strengths. 

How to Work with an Introverted Entrepreneur

When working with anyone online, you should respect their preferences and lifestyle. Not everyone works the same way, and working virtually can create some challenges. That being said, these tips to work with an introverted entrepreneur are generalizations – speak to the person you’re working with and learn how they work.

• Communicate Intentionally: Provide information in advance to give them time to reflect and prepare their thoughts. This includes meeting agendas, task assignments, etc.
• Allow Written Communication: Some introverts feel more comfortable expressing themselves in writing rather than verbally. Use virtual communication platforms such as email, project management tools, etc. They may not like communicating on tools like Voxer!
• Offer Feedback Privately: Introverts could feel uncomfortable receiving feedback in front of others. Provide feedback in a private setting to create a safe and supportive environment for discussion and improvement.
• Value Their Insights: Introverts often have valuable insights and perspectives but may not always assert themselves in group settings (this is very difficult for me in meetings with several people.) Encourage them to share their ideas and opinions and actively listen to what they have to say. BUT, don’t call them out in front of the group to share.

Introvert Superpower

I think introverts are often overlooked because we aren’t the loudest in the room. We don’t need the attention on us (in fact, please don’t put the attention on me. I will think about how embarrassing I was in that moment for the rest of my life.) We prefer to sit back and listen to the conversation. 

But that’s incredibly valuable as an entrepreneur. You can listen to a message, digest it, and give a thoughtful response. You pay close attention to what others have to say, which allows you to understand your clients more effectively. You are incredibly intentional with your words. 

Another superpower of an introverted entrepreneur is that we value authenticity and genuine connections. I prefer building deeper relationships with a smaller circle of clients rather than focusing on large-scale networking. I often end up working with my clients for several years because we’ve created a solid working relationship. As you know, brand loyalty is essential for long-term business success.

Introverts are very independent, which might be why they started their business in the first place! Introverts are comfortable working alone and are self-motivated, a critical skill needed as an entrepreneur. 

I hope this didn’t come off as a diss toward extroverts. Everyone has something special and unique to bring to the table. I just wanted to shed some light (just a little, though) on the introverted entrepreneurs of the world. You have value to bring to your clients. The business world needs your thoughts and opinions. It’s okay to not be the loudest in the room, but don’t underestimate the value you can bring.