Why I Infuse Personality and SEO as my Blog Writing Strategy

Part of my brand values is incorporating personality and SEO in my blog writing strategy. Why? People (including me) always preach the importance of SEO and how blogs are a great strategy to boost your rankings. 

But sometimes business owners forget to add personality, or they’re scared to. Our culture is scared to share their opinions and personalities for fear of being canceled. It’s sad!

Everyone is so unique, and hiding parts of themselves is a disservice to their future clients and other people in their industry. Showing your personality will help you attract your dream clients.

I’m taking you behind the scenes of why I center my whole blog writing strategy around infusing personality and SEO.

The Importance of Personality in Blogs

Before I start writing for a new client, I ask them to fill out a questionnaire so I can learn more about their brand, audience, personality, and tone of voice.

I don’t write the same way for each client.

• Some are spunky, fun, and playful.
• Others are edgy and love dropping the occasional F-bomb.
• Another keeps it professional and direct.

Imagine if I wrote the same way for all those clients. It would be a literal disaster. Not to mention, a complete waste of time and money because their blogs wouldn’t perform well.

The content wouldn’t resonate with their respective audiences. I have to understand their audience and write in each brand’s unique voice.

Personality adds a human touch to the brand and the writing. It’s how people connect with you and your company. Personality fosters trust and loyalty among your readers. 

It’s not something AI can replicate. Personality is what differentiates you from AI-written content and your competitors. You could have a competitor with the same services and price point as you, but some people will pick them over you, and vice versa. 

Why? 

Because they resonate more with the personality of one of you over the other. There’s nothing inherently wrong with someone and what they offer. People just go with the company/person they feel the most comfortable with. 

That’s why I love adding personality to blogs. It helps you differentiate yourself from your competitors and gives readers an idea of what it would be like working with you.

How to Add Personality to Copy

Adding personality to copy is honestly SO fun for me! Each client varies so much, and it’s fun to get out of my comfort zone of writing a certain way and challenge my writing skills!

So how do you add personality to copy? 

• Write Conversationally: Write like you’re talking to a friend. If you quote movie lines in real life to be funny or exaggerate, use that style in your writing. 
• Tell Stories: People LOOOVE a good story because they can see themselves as the main character. It makes them feel like you truly know them.
• Add Humor: The copy that makes people giggle out loud while reading it is GOLD. Adding your sense of humor into your copy can really resonate with people.
• Show Emotion: Emotions can help readers identify with what you’re writing about. Speak on struggles, happiness, success, failures, etc. to connect with your audience.
• Express Opinions: Brands that express opinions are more likely to attract their target audience than the ones that stay in the middle of the road all the time. Take a stand!
• Be Authentic: Authenticity shows through writing. Be yourself, and your dream clients will be attracted to you.

What if my industry is “boring”? Can I still add personality to my blogs?

Absolutely! In traditionally “boring” industries, personality can really help you stand out from your competitors, especially if it resonates with your audience.

Take bookkeeping, for example. Most business owners hate talking about their finances and think it’s boring. If a bookkeeping company came in and made finances fun, they’ll attract a certain audience and repel another.

And that’s exactly what you want your website copy to do!

The Importance of SEO for Blog Writing Strategy

If you don’t have an SEO strategy for your blogs, you’re on your own trying to drive traffic to your content. And if you don’t have a huge loyal audience, that’s pretty hard to do.

SEO helps Google understand what your content is about and when to show it in search results. Google doesn’t want to show irrelevant content to its users, so if it doesn’t know what your blog is about, it’ll never show it.

These are some benefits of having an SEO strategy for your blogs:

• Increased Visibility: SEO helps your blog rank higher in search engine results pages, which drives more traffic to your website. 
• Organic Traffic: By optimizing your blog for SEO, you can attract a steady stream of visitors who are actively searching for the topics you talk about.
• Targeted Audience: SEO allows you to target specific keywords and phrases relevant to your blog topic and audience. You’ll attract people who are genuinely interested in the content you provide.
• Credibility and Trust: Websites that rank higher in search results are often perceived as more trustworthy. The higher your blog ranks, the more people believe you know your stuff.
• Long-Term Growth: SEO is a long-term strategy that provides long-term benefits. The work you put into it now will continue to pay off.
• Competitive Advantage: Effective SEO strategies can give you a competitive advantage by helping you outrank competitors in search results. Searchers will land on your website first instead of a competitor’s.

SEO is crucial for blogs. You can’t have a successful blog without an effective SEO strategy (not those “hacks” to get to the top of search results)

Why BOTH are Important for Success

Infusing personality and SEO creates the perfect balance between writing for humans and writing for search engines.

The search engine piece is necessary for new people to find your business. There’s only so much you can do yourself to get your name out there. Search engines are the best way to reach a completely new and large group of your target audience.

The human piece is necessary because those are your future clients. You can’t get so caught up in writing for search engines that you forget they are referring PEOPLE to your blogs. Your blogs need to appeal to the people reading them.

Think of it like this: SEO is the strategy, and personality is the connection. You need BOTH to have a successful blog.

Need Help Making a Connection Between Personality and SEO?

Sometimes one piece of the puzzle is easier for people to wrap their head around than the other. If you need help connecting the pieces, explore my blog writing strategy and services.