Copywriting vs. Blogging: What’s the Difference?

Is there a difference between copywriting vs. blogging?

I specialize in blogging and do not offer other copywriting services. Other people offer ONLY website copywriting and not blogging.

Why? What’s the difference between the two? Don’t they both involve writing?

Even though these terms are often used interchangeably, they have different purposes and strategies.

By the end of this blog, you’ll understand the difference between copywriting and blogging!

Key Takeaways:

• Definitions of copywriting vs blogging
• Why both are important for a holistic marketing strategy
• How to decide which one you need right now
• Website copywriter recommendations

What is Copywriting?

Copywriting is the strategy of writing copy that resonates with your audience, encouraging them to take a certain action, or educating them on a topic. It’s used in all kinds of marketing materials.

Copywriting can include a lot of different elements:

• Sales pages
• Email sequences
• Brand messaging
• Social media captions
• Launch copy
• Ad copy
• Product descriptions
• Blogging
• Website copy

Basically, anything you write for your business falls under the copywriting category! They all have different strategies behind them, so you probably need different specialists for each type of copy you want to outsource. 

Let’s compare website copywriting vs. blogging—two roles that are commonly interchanged but are actually pretty different!

What Differentiates Website Copywriting?

Website copywriting is persuasive, conversion-driven writing. The purpose is to drive users toward an action, such as completing your contact form or buying your online course.

You write website copy on your home, about, service, product, contact, and landing pages. It’s all your main pages that are used to guide users toward working with you.

That’s not to say that you can’t have fun with it! Using storytelling and conversational copy can deeply connect with your audience. 

Website copywriting explains who you are, what you do, and who you serve. Website copy that clearly explains the benefits of your services and working with you specifically gets people to convert.

And How is Blogging Different?

Blogging, on the other hand, is a form of website content creation. It’s a supplement to your main website pages. Instead of trying to convert users (that’s just a bonus!), a blog’s main purpose is to educate, connect, and build trust with your audience.

The tone is conversational and informative. This is your chance to show users that you know what you’re talkin’ about! You’re displaying your expertise loudly and proudly for them.

It’s also your opportunity to give people other ways to connect with you if they aren’t ready to work with you right away. Promote your freebies, low ticket offers, affiliate links, and email list in your blogs. 

Blogging is a way to warm up leads before they reach out for a discovery call. 

See the difference between website copywriting vs. blogging? Website copywriting is meant to introduce your business and get people to convert, while blogging focuses on educating your audience and helping them get to know you better.

Why Both Matter in Your Marketing Strategy

Blogging gets the traffic and nurtures leads, and website copywriting gets the sale.

Blogging relies heavily on SEO to get new people from organic search results on your website. It’s a form of content marketing that attracts new people and nurtures them before they inquire.

Even if someone discovers your website from a blog, they will look at your services page before inquiring about working with you. They want to understand what exactly you can do for them and decide if you’re the right person to work with. 

Blogging attracts. Website copy converts. You need BOTH to improve your conversion rate. 

How to Know What You Need Right Now

Yes, you need both website copy and blogging to have a lead-generating machine. But which one should you focus on first? Here are a few scenarios.

If you’re building a new website or going through a rebrand, prioritize your website copy. 

If you get traffic but have low conversion rates, audit your website copy to see why it isn’t resonating with your audience.

If you’re invisible on Google, focus on a blog strategy to bring in new leads.

If you want to educate your audience on what you do, blog consistently.

If you haven’t made any updates to your website in years, you’re gonna need both.

Send me a message on Instagram if you want my advice for your specific situation!

My Website Copywriter Recommendations

Because website copywriting and blogging are complementary but different, I want to highlight some of my fav website copywriters to work with! They are all amazing, and I highly recommend chatting with them if you need new website copy!

Between the Lines Copy – Sara works with “anyone who is nice to me and can afford it.” She is the absolute queen of website copywriting and storytelling.

By Kenz Diamond – Mackenzie writes website copy and sales pages for service providers in the wedding and wellness industries. She writes messaging that focuses on who you are, not just what you do.

Hello & Co. Creative – Amy works with nice, cool people on website copy with SEO, sales pages, and email sequences. She ensures your business stops draining you and starts delivering on profit and peace of mind.

Paradise Copy Co – Emily crafts distinct, strategy-first website copy and brand messaging for disruptive wedding pros. Her copy will set your business apart and speak directly to the couples you want to work with.

The Copywriting Mama – Cassidy specializes in brand messaging strategy, website copy, sales pages, and email marketing for women-owned brands. It’s her job to nail the words so you can attract dream clients, earn their trust, and sell to them seamlessly.

Caitie Cupples Creative – Caitie will work with any service provider on website copy, sales pages, and email welcome sequences. She writes conversational copy to help you connect with your people and make a difference with your brand.

Elle Juliette Copy and Marketing – Elle offers a full suite of services, including website copy with SEO, sales pages, email sequences, and launch strategy. She works with women-owned brands with hot brand voices.

Copy, With Spice – Alethea offers brand messaging and website copywriting to product-based and creative businesses who want to stand out and be different.

Recap: Copywriting vs. Blogging

Do you feel confident that you know the difference between copywriting vs. blogging now? To recap, blogging attracts new people to your website and educates them on your area of expertise. Website copywriting explains your services and who you work with, then leads people to contact you for more information.

Review your website and see if you need new website copy or to start blogging consistently. And if you decide it’s time to start blogging, let’s chat about your strategy going forward!

FAQs About Copywriting vs. Blogging

Can the same person write both website copy and blog posts?

Sometimes, but not always. Website copy and blogs have different strategies and skillsets. Some writers specialize in both (again, because they are so complementary to each other), but you might consider working with two writers.

Isn’t blogging just for SEO?

SEO is a huge benefit of blogging! Blogs can also build brand authority, answer client questions, nurture leads, increase affiliate sales, create content to repurpose, and establish credibility.

How often should I update my website copy?

Review your website copy at least once a year. If your business has changed significantly (a rebrand, new services, etc.), you’ll need to update your website copy.