If you find your blogs to have high bounce rates or little traffic, it’s time to switch up your strategy. Because maybe, just maybe, your audience doesn’t think they’re worth their time to read.
Your blog needs to be informative, but it doesn’t have to be (and shouldn’t be) in the essay-style format you were taught in school. It can be fun and engaging, but still packed with value! Let’s chat about a few copywriting tips to make your blogs interesting to read.
1. Keep your words and content simple.
Have you ever seen people use big words because they think it makes them sound smarter? It doesn’t. It just confuses your audience (unless your audience is of the uber-smart variety, then ignore me.)
But I’m guessing most of us are speaking to the average person who might not know what Sesquipedalian means (it’s a lover of long words 🤓).
Simplify your words and content to make it easy to read and understand. Your main goal is to provide value to your readers. If you don’t write in a way they udnrstand, they won’t get anyting out of the blog post and probably won’t come back to learn more.
2. Speak to your audience.
Your content should speak to your audience’s struggles, values, needs, wants, and goals. You aren’t writing for yourself.
Your blog page can be used for lead generation because you’re showing your expertise on certain topics, and the right people will want to work with you after reading your blogs! When you focus on speaking to your specific audience, it’s super clear who you are targeting.
There’s no chance your audience of female business owners aged 30-55 in the health and wellness industry will be confused with 60-year-old male truck drivers when you write a blog about how to market your wellness business. Dramatic example, but you get the point.
Before writing a blog, have an idea of who you want to read it, what they could be struggling with, and how you can help them.
3. Keep SEO in mind.
Think of SEO as a way to reach your target audience. You’re optimizing your blog so it’s easier to find when searching on Google. You’re telling Google the search query you want your content to show up in.
When writing your blog, optimize it for SEO by:
- Researching and using target keywords
- Writing a keyword-rich SEO title and meta description
- Using headers
- Including images with alt text
- Add links to other relevant content
- Include a call-to-action (CTA)
Google loves to see websites constantly updated with new and valuable content. The best way to do that is pick a blog schedule and stick with it.
4. Include your personality.
Your blogs will be the most fun to read when you include your personality in your writing! Don’t be afraid to add emojis, jokes, experiences, thoughts, or opinions. It doesn’t have to be serious all the time (unless that is your personality 😉).
I like to add my personality to blogs by speaking conversationally. The language I write with is the same language I speak with.
It builds brand familiarity if someone is first introduced to me on Instagram or my blog, then meets me over video for a discovery call. It creates a genuine brand experience for your audience.
I’m also bubbly, so I like to include emojis, cheesy jokes, and puns in my writing. You don’t have to do this to make your writing interesting to read, but adding parts of your personality allows the reader to see through the screen to the person behind it.
5. Make the content skimmable.
Most readers won’t read every word on your blog. I know, it’s heartbreaking to think about all the time and effort you put into a blog only to have people skim through it.
It’s important to make your content skimmable for the majority who take a few seconds to get the gist of your blog.
You can do this by:
- Making your headers specific and keyword-rich.
- Using bullet points
- Adding images
- Breaking up long paragraphs into 1-3 sentences
This blog, for example, is a list blog. The title lets you know what you can expect from the article, and each subheader (AKA the numbers) allows you to skim for a quick understanding of how to make your content interesting for readers.
Then, if you’re interested in learning more, you can read the paragraphs under the headers. But the blog also makes sense by just reading the headers. Someone can get a general idea of how to make their content more interesting and move on with their day.
6. Take the reader on a journey.
A story format is one of the most engaging ways to write content. It quickly draws a reader in and captivates their attention until they’re at the end and didn’t realize they spent the last 10 minutes reading your blog.
Although storytelling is an amazing copywriting tool, it doesn’t fit with every piece of content. I created this blog as a list. It doesn’t really make sense for me to create an entire story when I’m giving you small, digestible tips.
However, you definitely could write a blog about how you became an entrepreneur or share a case study from a client experience in story format. These are great ways to utilize storytelling!
7. Give them a reason to come back for more.
Once you hook a lead, don’t let them go! Give them a reason to come back for more of your content. This can be an enticing call to action at the bottom (which you should always have anyway) that links to:
- Other articles
- Freebies
- Services page
- Email list sign up
One idea I like is doing a blog series. Start with a big idea and break it down into multiple blog posts. This makes people want to come back to your blog to read the next part of the series when it’s published.
You may also want to have a form for people to sign up for your email list. Again, the goal is for them to come back to you and/or your website for more content from you. Getting them on your email list gives you a better opportunity to connect with them.
Implement These Copywriting Tips!
Your blog doesn’t have to be boring. You can switch up your language to be more personal and conversational and by reaching the right audience, you’ll have a better response to your content.
Need some help getting started with these copywriting tips? Book a discovery call with me to get your blog up and running so more readers inquire about your services.
FAQs About Copywriting
They are different. Website copywriting is persuasive, conversion-driven writing. The purpose is to drive users toward an action, such as completing your contact form or buying your online course.
Blogging is a form of website content creation. It’s a supplement to your main website pages. Instead of trying to convert users (that’s just a bonus!), a blog’s main purpose is to educate, connect, and build trust with your audience.
Refreshing older blog posts every 6–12 months can help keep content accurate and relevant. Updating statistics, examples, keywords, and formatting can improve both user experience and search visibility.
Word count doesn’t matter as much as you think it does. Both can work well depending on the topic and search intent. Longer blogs often perform better for in-depth educational topics, while shorter posts can be effective for answering simple questions quickly.
AFFILIATE DISCLAIMER
Some links in this blog post may be affiliate links. I only recommend products and services I trust and believe would be beneficial to you.
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