My Blog + Email Content Workflow to Grow Your Business

Creating consistent, high-quality content is one of the fastest ways to grow your business, but without a clear system, it can quickly become overwhelming. My blog and email content workflow is designed to simplify the process from idea to publication, helping you stay organized, save time, and ensure every piece of content works toward your growth goals.

Learn why and how both content strategies work together to create a loop that works for you 24/7.

Key Takeaways:

• Why your blog and email should work together
• How to use your blog to grow your email list
• How to use your email list to grow your blog
• My blog + email content workflow to steal

Why Your Blog + Email List Should Work Together

A blog is your traffic driver. It supports your SEO strategy, educates your audience, and improves your overall authority.

An email list supports conversion. It builds a relationship with your audience. You’re allowed into their inbox whenever you want, and it begins to create a 1:1 bond.

The problem is that most small businesses treat their blog and email list as separate content strategies.

However, it’s an opportunity to create a content workflow loop that grows itself.

It should look like: Blog → Email → Blog → Sale → Loyalty

Using Your Blog to Grow Your Email List

Create email opt-ins that directly relate to your services and add them throughout your blog posts. The point here is to offer another valuable resource to the content they’re already reading (your blog). The reader likes what they’re reading and wants more content from you, so they accept an opt-in offer and join your email list.

Here are some types of opt-ins you can create:

• Lead magnets: Checklists, workbooks, templates, guides, swipe files, etc.
• Free mini course: Short, automated email series teaching a specific skill.
• Resource library: Give access to multiple free resources.
• Quiz: Interactive tools that deliver results via email.
• Discount or special offer: Works for eCommerce or service-based businesses!
• Webinar or recorded training: Invite readers to sign up via email.

Get creative with your opt-in offers!

Here are some examples of tying a blog topic and email opt-in together:

• Blog post: “How to Create a Blog Content Plan.”
  • Lead magnet: “Download My 12-Month Plug-and-Play Blog Calendar.”
• Blog post: “How to Batch Your Content in One Afternoon.”
  • Lead magnet: “Batching Workflow + Task Checklist (Step-by-Step)”

Where do you actually put these opt-ins?

You have a few options:

• Inline CTA: A form embedded on the page
• Pop-up: Draws attention to the content.
• Sidebar or Footer: Subtle nod to your email list.
• Linked within the content: Either as a hyperlink or an image.

Using Your Email List to Drive Blog Traffic

Now let’s talk about the email side. The goal here is to send qualified traffic back to your blog. It improves your SEO and continues to nurture and engage your audience.

Here are some ways you can do that with your email list:

• Weekly email: Include a link to your latest blog post in your weekly or biweekly emails.
• Blog roundup: Link a few relevant blog posts for subscribers to continue learning.
• Repurpose: Summarize a blog post into an email tip, and link the blog for them to learn more.
• Welcome sequence: Sprinkle your best-performing blog posts across the first 3–5 emails new subscribers receive.

More clicks on your website = more engagement = better search signals. Plus, it encourages backlinks because people share what they found value in (and I know you’re writing blogs with lots of value!)

Build Your Blog + Email Content Workflow.

Are you starting to see how this content workflow works? Let’s break it down step-by-step.

Blog-to-email content workflow:

1. Think of blog topics + aligned opt-in offers.
2. Write a super valuable post and add your opt-in.
3. Publish and optimize for SEO.

Email-to-blog content workflow:

1. Link your new blog post in your weekly newsletter.
2. Repurpose an old blog’s content and link for people to learn more.
3. Add relevant blogs to your welcome sequence.

Blog-to-conversion workflow:

1. Add strong CTAs to your blog posts.
2. Include results, testimonials, or case studies in the post.
3. Make your contact page easy to find.

When your blog and email list work together, you create a powerful content workflow that drives better SEO, more conversions, and less time spent creating content.

Write to attract, email to convert.

Your blog and email strategies work SO closely together. When you create a content workflow that leverages both, you improve SEO rankings, deliver value to your audience, and increase conversions.

It’s an underrated strategy that many small business owners overlook. I’d much rather create a content workflow that continually works for me than constantly stress about reinventing the wheel. What about you?

If you want some help with the blogging side, explore my blog writing services!

FAQs About a Content Workflow