How Long Does it Take to See Blog Results?

“I’m blogging, but nothing’s happening.” Are you saying that to yourself right now? Maybe you’re frustrated because you haven’t seen any blog results in a while. Or you don’t even know what that means.

Let me settle your anxiety – it takes a lot of time to see significant blog results. 

It’s not like social media where you start getting likes right after posting.

Results aren’t instant, but they are cumulative and scalable, beyond what any other marketing strategy can offer. 

Blogging is valuable for SEO, building authority, and generating leads. Here’s why 👇

Define What Results Mean for You

First, what does it even mean to get blog results? There’s no wrong answer here!

There are a lot of ways to measure the success of a blog:

• Website traffic
• Email sign-ups
• Discovery calls or leads
• Sales
• SEO keyword rankings
• Brand awareness or authority

Clarify your blogging goals before you start measuring success.

What to Expect in the First 3 Months

Blogging is a long-term game. You won’t see results overnight, but within the first three months, you’ll start to see this movement:

• Blog posts get indexed by Google (in other words, they are “approved” to be shown in search results).
• Begin to rank for more keywords.

Low traffic is normal at this stage, especially without promotion. You’re setting the foundation for a strong blog and SEO strategy.

Months 3–6: The Momentum Phase

In this timeframe, you’ll start to see more traffic hit your website. Traffic will gradually increase as long as you post new blogs consistently.

In months 3-6, you’ll start to see these updates:

• Blogs start ranking for long-tail keywords.
• Backlink opportunities may start to appear.
• You may generate leads if you offer valuable CTAs and resources.

Don’t stop now! You still might not see the blog results you were hoping for, but you’re building momentum for a traffic-driving machine.

Beyond 6 Months: Compounding Results

After six months, the effort, consistency, and momentum will start to pay off. This is what will start to happen:

• Older blog posts gain authority
• Internal linking and SEO efforts begin to pay off
• You’ll likely see consistent traffic and keyword rankings
• Leads and conversions become more predictable

You’ll see the biggest impact over the course of a year after you start blogging.

Remember, when you first start blogging, it will take longer to see results. Every blog you publish after that will mooch off the original blog’s traffic and authority.

It becomes easier over time to see blog results more quickly.

Factors That Impact How Fast You See Results

Butttt I know we’re all impatient people and want to see blog results NOW! So if you really want to dive all into blogging and see results as fast as you can, try these strategies:

• Post frequently and consistently
• Research and target low-competition, long-tail keywords
• Earn more backlinks by guest podcasting, guest blogging, or joining directories
• Increase site speed and fix any issues that are slowing down your website
• Optimize every post for SEO (headings, metadata, internal links)
• Make sure your website is simple to use on mobile devices
• Promote your blog with your email list and social media
• Repurpose content to get more eyes on it
• Update and refresh older posts

Some other things impact your blogging results that aren’t totally in your control.

• Domain age and authority: The longer your website has been active, the better domain authority you will have. Google knows you and trusts you longer!
• Backlinks: Yep, this is on both lists! While you can do certain things to increase your backlinks, you can’t always control who links to you.
• Algorithm updates: Sometimes this works in your favor! Search algorithm updates aim to provide the best answers to someone’s query, and that could be your blog.

Evergreen blog content wins in the long term. When you’re first starting, focus on topics that will stand the test of time.

How Often to Check Blog Analytics

Blog analytics isn’t something you need to check every week or month, like you might do with your email list or social media.

Track metrics quarterly to truly see how your blog is performing.

These are the numbers to pay attention to in Google Analytics:

• Users & New Users: Total number of visitors and how many are first-time visitors.
• Sessions: Total visits to your blog.
• Traffic Acquisition: Where your visitors are coming from.
• Engaged Sessions: Number of sessions that lasted longer than 10 seconds, had 1+ conversion event, or 2+ pageviews.
• Average Engagement Time: Average time users actively spent on your blog posts.
• Top Pages: Which blog posts get the most traffic?

You can also use Google Search Console to see a visual representation of how your clicks and impressions are growing over time.

Start Now to See Blog Results Later

Blogging is one of those marketing strategies that requires effort up front to see results later. 

But trust me – your work pays off! It’s not all for nothing, even if it feels like it sometimes.

Blogging is a long game, but one of the most sustainable forms of marketing.

Set realistic goals and expectations, and stick with a strategy. Understand your audience to write directly to them, do some keyword research to understand what they’re searching for, and be patient.

If you want help staying consistent with blogging or the strategy itself, let me know! I have two packages that can help you see blog results faster. Schedule a discovery call to chat more about your blog strategy!

FAQs About Blog Results

Is blogging worth it anymore?

I think every business can benefit from a blog strategy. Although things are changing now that AI has entered the space, it’s still one of the best ways to improve organic traffic you get from search engines.

What is the biggest benefit of blogging?

The biggest benefit of blogging is gaining new visibility for your brand in search results. Searches happen every second of the day, and the more you blog, the more opportunities you have to be featured in them. More traffic = new clients!

What blogs get the most traffic?

The blogs that answer specific questions well. AI can answer simple questions, so there’s no need for people to click through to a blog. You have to provide the best answer to specific questions to get traffic.